A guide to marketing on the Internet

Article Abstract:

The Internet is becoming a viable place for home improvement retailers to market. Home Depot, HomeBase and Orchard Supply Hardware have already established Web sites. Consumers can access these sites and look at the products that these companies offer. Purchasing online is still in its infancy, but it is not too far away from becoming a common reality. Retailers are becoming fearful that manufacturers will begin marketing directly to consumers.

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Lumber online

Article Abstract:

Haddonfield Lumber Co. in New Jersey has created a Web site on the Internet to promote the firm as well as to connect directly with its customers. The site offers resources to customers who are interested in remodeling. Fortunately, Haddonfield had the resources it needed within the company to create its own site, including the hardware and the technical know-how. The article covers how the site was designed.

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Retailer creates barriers for handicapped b-i-yer

Article Abstract:

Charlotte, NC, buy-it-yourself home remodeler Alinda Singletary has a disability, and she feels that neither Lowe's nor Home Depot have made adequate provisions for handicapped customers. She prefers to shop at Home Depot, because its employees routinely offer her assistance. She suggests that in-home sales would be a good strategy for home improvement stores.

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