Article Abstract:
Poor physician-patient communication can lead to patient attrition, something to be avoided in the increasingly competitive health care environment. To improve communication, physicians should pay attention to non-verbal clues that patients may be uncomfortable. They should make sure that they pay more attention to the patient than they do to their charts or other distractions. In addition, patients need to demonstrate their concern by using eye contact, smiling, and other signals. Both physicians and staff should listen carefully to their patients' concerns and treat each patient with respect.
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Article Abstract:
Physicians should market their individual skills to the needs of their communities in order to compete within the healthcare industry. The transition from fee-for-service medicine to managed care medicine has made the need for doctors to differentiate themselves more visible. Several strategies are being employed by physicians including niche marketing and product-line, delivery system and media marketing strategies.
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Article Abstract:
Physicians should write thank-you notes in order to generate good-will and to improve business relationships. Notes should be brief and concise. Handwritten notes convey the message that the recipient is valuable and that services rendered were appreciated. Notes also can be powerful communications tools, since not many people receive handwritten notes or letters.
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