Article Abstract:
Health care companies struggling to reinvent their brand identities within what has become a marketplace characterized by change should keep some basic guidelines in mind. They should take care to build an executive consensus and commitment to their branding strategy from the outset, then to proceed with caution and flexibility. They should make sure to understand the brand positions of their competitors and to incorporate the company's values into the personality of their own brand.
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Article Abstract:
Research into mediational and moderator models of patient satisfaction showed a weak link between sociodemographic characteristics and perceptions of the quality of care. Study results indicated that patients consider technical quality of care, art of care, answers to questions and office facilities to be the most important quality indicators. Healthcare marketers would do well to concentrate on these factors rather than sociodemographics.
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Article Abstract:
A study of data, drawn from a large-scale Health and Human Services Dept healthcare study, pertaining to patients' attitudes toward dental services, revealed that care continuity, waiting time and similar variables can explain a major portion of the variation in dental-care patients' satisfaction. This result contradicts some previous findings.
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