Mega-niching: retail lessons for health care

Article Abstract:

Mega-niching will likely become a common marketing tactic of successful healthcare institutions in the future if the industry continues to be market-driven. The concept involves defining a healthcare niche and using volume buying to pull down prices, then offering easy access to quality care in the niche in many locations. Mega-niching can benefit healthcare providers by standardizing treatment protocols and creating national information databanks on resource management and utilization.

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Remarketing, yes, remarketing health care

Article Abstract:

Demarketing, proposed as a remedy for the overuse of healthcare services, is impractical, unethical and likely to promote a public backlash. Consumers are not likely to tolerate higher co-payments and other calculated attempts to make system access inconvenient. The answer to escalating healthcare costs is remarketing: offering consumers attractive options to using the system. Remarketing strategies include prevention, health promotion, safety and self-care.

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Marketing or management: which way the future?

Article Abstract:

Management and marketing were separate disciplines in the past but the distinctions have disintegrated in the 1990s in the healthcare industry. There are five management challenges that fall within the realm of marketing. These healthcare challenges are demand management, health management, decision management, disease management and disability management.

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