Ads by the Blues appeal to female consumers

Article Abstract:

Blue Cross and Blue Shield Association has launched a major advertising campaign that is specifically aimed at women. The campaign is based on studies that show that female homemakers make most of decisions regarding health care in a typical US household. The campaign, which is intended to appeal to women seeking additional health information sources, includes Internet banners, ads in major and local papers as well as video spots on morning television programs.

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New juvenile behavioral center fills big community need in Oklahoma

Article Abstract:

The opening of Southwestern Medical Center's juvenile behavioral health center in Lawton, OK, was announced to the local community via a high- impact radio and TV advertising campaign. The campaign, which featured the tagline 'It's what he/she doesn't say that speaks the loudest,' was created by Wichita Falls, TX-based DesignWorks. Southwestern Medical's campaign also contains print and direct mail components.

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Kids become focus of Seattle Children's Hospital branding campaign

Article Abstract:

Children's Hospital and Regional Medical Center in Seattle, WA, has launched its new aggressive multimedia branding campaign aimed at its target age group. The ad campaign features real-life patients talking about their experience at the hospital and their preferences to stay at Children's Hospital than another adult hospital. The campaign was developed by Bozell Worldwide.

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