Achieving excellence - creating customer passion

Article Abstract:

The development of customer passion is one objective which will ensure that a firm will sustain its growth and profitability. Firms without customer passion will lose sight of their objectives and are bound to fail. There are many obstacles in the management of customer service excellence. Some of these barriers are organizational systems and people. One important measure to ensure excellence in customer service is to engage in continuous customer dialogue. Companies that intend to survive and remain profitable must have a customer orientation, an orientation which is a strategic imperative.

author: Scheuing, Eberhard E.
Management, Customer satisfaction, Customer relations, Consumer complaints

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Creating a culture of change

Article Abstract:

The analogy of a battle is used to illustrate the process of organizational change planning and its implementation. Corporate managers should emulate great military commanders who had the flexibility to change their strategy and tactics in accordance with a given situation. Thus, management practices that had been proven to be effective in the past may no longer be so. Corporations should persist in reinventing themselves if they wish to remain competitive.

author: Marine, Andrew, Riley, Patrick
Organizational change

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Change: still an enigma to be faced

Article Abstract:

Workers may need to assess their career plans and change their work attitudes to survive the continuous change in corporate and organizational strategy which is being undertaken to gain competitive advantage for firms. The worker should avoid becoming complacent and instead, strive to exercise an active role in his organization and develop long-term plans for himself within the context of the organization.

author: Smith, Douglas R.
Planning, Career development, Workers

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