How Stroh widened the Mickey's market

Article Abstract:

Stroh Brewing Co. of Detroit, MI, underscores the widemouth opening and the distinctive bottle shape of its Mickey's beer product in promoting the beverage brand to consumers. Stroh's director of creative services, David Schield, believes that the widemouth opening of Mickey's presents a definite marketing advantage and that the company looks to promote the said feature in its marketing initiative for Mickey's. Stroh also placed hip and clever sayings under the twist-off caps of Mickey's to capitalize on the product's increasingly-popular status among the younger set of drinkers of beer products.

Comment:

Emphasizes the widemouth opening & unique bottle shape of its Mickey's beer product in promoting the beverage brand to consumers

Beer & Other Malt Beverages, Malt beverages, Stroh Brewery Co., Mickey's

Water provider aims to be a reliable source in crisis

Article Abstract:

WS One Water Source of Dallas, TX, a provider of distilled water, drinking water and spring water, offers one-stop-shopping capabilities in satisfying consumers' water requirements. WS One Water Source's one-stop-shopping option, which integrates customer service, pricing, purchase orders, packaging and payments, is aimed at providing quality water beverages while facilitating for consumers the purchasing process for water products. WS One Water Source believes it is capable of pushing through with the new option, since it consists of different water bottlers in the US.

Comment:

Offers one-stop-shopping capabilities in satisfying consumers' water requirements

New Products/Services, Marketing/Advertising Methods, Bottled Water, Bottled Water Manufacturing, Bottled drinking water, WS One Water Source

Out of Africa, Tusker tests some American tastebuds

Article Abstract:

Kenya Breweries Ltd. of Kenya seeks to market in the US its Tusker Premium lager product, which is brewed using Mzima Springs' pure waters and bima equatorial barley. Kenya Breweries' Tusker Premium lager comes with a label bearing the bia ni bora, or very best beer, slogan and pictures of a zebra and elephants to emphasize the product's African heritage. The Tusker Premium lager, which is also packaged in a 12-ounce green bottle with a gold-foil adorned cap, is targeted at ethnic markets, specifically American-Kenyans, and high-end drinkers of beer products.

Comment:

Seeks to market in the US its Tusker Premium lager, which is brewed using Mzima Springs' pure waters and bima equatorial barley

Geographic, Positioning, Bottled Beer & Ale, Slogan, Beer, Kenya Breweries Ltd., Tusker Premium