Article Abstract:
European companies owning supermarkets in the US include Ahold, Delhaize and A and P. These three companies hold controlling stakes in three companies of the nine major US chains. Ahold specialises in basic food products sold at low prices and has taken on local managers for stores. A and P is performing well in the US market but has experienced problems in Canada. Delhaize has encountered problems in the US, including allegations which the company denies over the quality of the meat sold in its stores.
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Article Abstract:
A report by Datamonitor claims projects that the number of customer loyalty schemes will increase up to the year 2000, after which they will be developed further. Supermarket chain Tesco claimed the position of leading retailer from Sainsbury in 1995, the year in which it launched its loyalty card 'Clubcard.' Safeway and Asda also launched similar schemes in 1995, and Sainsbury has just recently joined the group.
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Article Abstract:
Home delivery, teleshopping, discounting and database marketing will become everday activities for Europe's leading food retailers within the next 15 years. Through teleshopping, food manufacturers will be able to bypass the retail sector, and superstores will therefore cut down on the number of product lines they stock. The discount sector will continue to grow, but only the strongest concerns will survive.
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