Dressing Oscar

Article Abstract:

Media coverage and worldwide TV viewership have combined to make the annual Academy Awards ceremony one of the premier fashion showcases for designers. Competition is great among fashion designers to have their designs worn by the movie stars in attendance, a strategy that amounts to free advertising.

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Bond girl

Article Abstract:

Wall Street Journal financial journalist Wendy Bounds is in charge of assessing how the markets react to initial public offerings of fashion firms. Her status in the fashion world was transformed after covering a story on Donna Karan International's decision to go public.

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Muffy, come home

Article Abstract:

Preppy style is fashionable once again in 2001 in an ironic sort of way. A number of fashion designers have included elements of the style in their collections and a guide to the look is presented.

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