Recipe for success

Article Abstract:

GerhardEs Appliances, headquartered at Pennsylvania, runs a high-tech functional kitchen in its showroom called the Living Kitchen, introduced as part of a promotional blitz. Live demonstration of the products is the primary function of the kitchen. The customer-centric strategies of the company are described. The company stays one step ahead of the competition by training its employees, and offering enhanced customer service.

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At your service

Article Abstract:

Customers are offered extended service at extra cost in the consumer electronics industry. Big-box retailers emphasize on extended service plans to their customers while individual sellers donEt. Innovative approaches need to be devised to increase the sales of extended service plans.

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The secret to successful add-ons: profiting from accessory sales

Article Abstract:

Accessories churn out more profit in consumer electronics products. The importance of accessories in increasing revenue is discussed. Marketing methods to increase accessory sales are discussed.

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