Ready or not

Article Abstract:

February 17, 2009 marks the digitization of television in the United States, and consumers with analog TVs will have to invest in a set-top box or a new digital television. It is the responsibility of retailers to educate their customers about the digitization in advance. Ways to prepare customers for the digital TV transition are presented.

author: McDonald, Natalie Hope
Consumer Education, Methods, Study and teaching, Digital television, Customer relations

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Format wars

Article Abstract:

The onset of digital music libraries have led to the use of CD-Rs and DVD-Rs for file backup, and although CD-R sales are down, the new DVD formats and the bigger storage capacity are driving the growth in DVD-R sales. Trends in the blank media market, as well as in other storage devices, are discussed.

author: McDonald, Natalie Hope
Marketing, Company marketing practices, Optical storage devices

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CE goes green

Article Abstract:

The trends of the management of eco-friendly initiatives by retailers of electronic equipment are described.

author: McDonald, Natalie Hope
Electrical & Electronic Equip, Electrical Equipment, Appliance, and Component Manufacturing, Targets & Markets, Electronic equipment and supplies, Electronic equipment, Cover story, Green market

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subjects list: United States, Consumer electronics stores
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