Looking to the youth

Article Abstract:

An emerging marketplace for Consumer Electronics (CE) products is the youth market. Targeting the teenage consumers needs some critical thought. The teen consumer prefers features and benefits over technical superiority. They also prefer experiential and hands-on approach over online purchase. Store-based purchases gratify them due to the ease of return and payment options. They represent both an opportunity and a challenge for the CE retailers.

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Consumers to watch: knowing your customers one demographic at a time

Article Abstract:

Details about an industry market research that reveals some important considerations about various consumer segments are presented. The research reveals that women play key role in purchase of any given consumer electronics (CE) product, African Americans are enthusiastic buyer group in CE section, ready to learn and acquire new technologies. The other groups analyzed are the Hispanic, teens and seniors.

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Looking past displays

Article Abstract:

The sales of various consumer electronics in Consumer Electronics Association shows are evaluated.

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