Blank Videotape in '84: Shakeout, Price Wars and Other Games People Play

Article Abstract:

Increased customer awareness and lower prices should lead to 1984 sales of videocassette tapes of ninety million units. Unit prices will average between seven and eight dollars. The blank video tape industry will continue to be difficult through 1986 with many companies dropping out. A new super VHS format that requires metal tape is in the works. Kodak and Polaroid believe that they have instant distribution for blank videotapes.

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Polaroid's Videotape Debut: Sign of Bigger Things to Come?

Article Abstract:

Apparently, the entry of Polaroid into the blank videotape market is a sign that the company plans to become a future powerhouse in the video hardware and software markets. The firm's extensive R&D work on electronic photographic technology is closely related to the future of home video. Polaroid predicts that videotape sales will go to 180 million units by 1990.

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Suppliers Cautious, Not Rushing to Be First

Article Abstract:

Polaroid will be the first company to join Kodak in the marketing of 8mm videocassette hardware and software. Other videotape manufacturers are waiting for the hardware to improve before they introduce 8mm tape. A photograph of Polaroid's 8mm videotape is included.

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