Achieving differentiation and growth in the new age of consumer electronics

Article Abstract:

Consumer electronics retailers should look for the correct products to keep their demand, chain intact and also provide good customer service.

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Hollywood's take on the industry

Article Abstract:

A discussion on consumer electronics (CE) and the entertainment industry, by Curt Mavis, Michael Arrieta, Jim Bannkoff, is presented.

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Defining your brand

Article Abstract:

The significance of defining brands, which in turn defines business and accelerates customer loyalty, is addressed.

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