Accessories lead the sale

Article Abstract:

Consumer electronics accessory merchandising improves profitability, and also contributes to the look of a retail store by adding color, shape and dimension. Primary products are now merchandised around the accessories. I ips on how to improve the marketing of accessories, as well as trends in merchandising practices, are given.

author: Valas, Elly
Electrical & Electronic Equip, Electrical Equipment, Appliance, and Component Manufacturing, Radio, Television, & Computer Stores, Radio, TV, Music, Electronics Stores, Marketing, Company marketing practices, Electronic equipment and supplies, Electronic equipment, Consumer electronics stores

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Getting a jump on holiday sales

Article Abstract:

The holiday season and the Superbowl season are when retailers get to sell most of their products, and careful planning for these busy times. Promotions and VIP customer events have to be planned, and these plans should be shared to suppliers. Other ways to have successful holiday season sales are presented.

author: Valas, Elly
Strategy & planning, Planning, Company business planning, Christmas business

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Defining your brand

Article Abstract:

The significance of defining brands, which in turn defines business and accelerates customer loyalty, is addressed.

author: Valas, Elly
Consumer Electronics, Audio and Video Equipment Manufacturing, Advertising, Advertising Activity, Customer relations

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subjects list: United States, Column, Consumer electronics industry
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