Aaron Carmack: Progressive Audio's director of marketing explains the enormous potential of home networking

Article Abstract:

The marketing director of Progressive Audio, Aaron Carmack, credits home networks for introducing the benefits to the mass market with easy-to-install kits. He feels that demonstrations and showrooms play a major role in convincing a customer that the home networking is easy and simple to use and thus has tremendous growth potential.

author: McDonald, Natalie Hope
Carmack, Aaron

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Small package, big results

Article Abstract:

David Lorsch, president of DBL Distributing talks about the best practices for adding-on accessories to a wide range of consumer electronics product sales and the upcoming merchandising opportunities in the holiday shopping season.

author: McDonald, Natalie Hope
Management dynamics, Management, Company business management, Merchandising, DBL Distributing, Lorsch, David

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All in the family

Article Abstract:

Pam Crane, vice president of Ken Crane's Home Entertainment, discusses her father Ken Crane's achievements, the current TV trends and customers.

author: McDonald, Natalie Hope
Achievements and awards, Beliefs, opinions and attitudes, Consumer preferences, Television equipment, Crane, Ken, Crane, Pam

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subjects list: United States, Officials and employees, Consumer electronics industry, Interview, Forecasts and trends, Market trend/market analysis
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