Article Abstract:
The UK market for yogurt and chilled pot desserts totalled around 789 million pounds sterling in 1994. The sector is dominated by yogurt with a 62% value share. The largest segment of the yogurt market is luxury yogurt, with a 31% value share. The two other largest sectors of the market are trifles and mousses. The largest players in the yogurt and chilled pot desserts market include Muller, St Ivel and Eden Vale. It is expected that the yogurts and chilled desserts market will total 800 million pounds sterling in 1995, rising to 992 million pounds sterling by 1999.
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Article Abstract:
The UK yogurt market has reached relative maturity, even though yogurt consumption is still lower in the UK than in Germany or France. Any further expansion in the market will have to come from new uses or from encouraging increased usage in population groups where usage is currently low. There has been a slowdown in new product development since the early to mid-1990s, but innovation will play a key role in boosting the market. Future growth is likely to come from the peripheral areas of the market, including extra low fat products and premium indulgent products.
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Article Abstract:
In 1995, sales of ambient desserts in the UK totalled 225 million pounds sterling, representing a 6% increase in real terms since 1991. Within the sector, ready to eat pot desserts grew 29%; with packet desserts up 13%. The market is dominated by CPC's Ambrosia and Kraft Jacobs Suchard's Bird's brands. An overview of market trends is given, including details of market size, supply structure, advertising, consumer data, and forecasts for the future.
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