Vertical integration and competition
Article Abstract:
A study on non-linear relationship between product market competition and vertical integration of suppliers is presented.
author: Aghion, Philippe, Griffith, Rachel, Howitt, Peter
Publisher: American Economic Association
Publication Name: American Economic Review
Subject: Economics
ISSN: 0002-8282
Year: 2006
Vertical integration, Industrial suppliers
On the sample economics of advertising, marketing and product design
Article Abstract:
A simple framework for analyzing transformations in product designing and promotional campaigns is presented.
author: Myatt, David P., Johnson, Justin P.
Publisher: American Economic Association
Publication Name: American Economic Review
Subject: Economics
ISSN: 0002-8282
Year: 2006
Product Development, Sales Promotion, Market Research & Product Development, Usage, Sales promotions, Time to market, Economic development models
Multiproduct quality competition: fighting brands and product line pricing
Article Abstract:
The impact of multiproduct quality competition on marketing opportunities for firms is examined.
author: Myatt, David P., Johnson, Justin P.
Publisher: American Economic Association
Publication Name: American Economic Review
Subject: Economics
ISSN: 0002-8282
Year: 2003
United Kingdom, Marketing Management, Administration of Marketing, Consumer preferences
subjects list: United States, Analysis, Management, Competition (Economics), Company business management
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