Article Abstract:
The UK take-home ice cream market amounted to 612 million pounds sterling in 1999, up 17.7% from 1998. The rise is mainly due to intense marketing activity by the major players who continue to launch new brands and extensions to existing lines. Some 48.4% of the take-home ice cream market is accounted for by multipacks, with value sales rising by some 36.4% between 1995 and 1999. The UK retail take-home market is set to reach 673 million pounds sterling in 2000, rising to 834 million pounds sterling in 2004, at constant prices.
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Article Abstract:
The UK take home market for ice cream was worth 460 million pounds sterling in 1994 and is expected to reach 483 million pounds sterling in 1995, rising to 526 million pounds sterling by 1999. Sales are dominated by bulk ice cream, with 45% of the value market in 1994. The fastest growing sector of the ice cream market is premium and super premium ice creams with sales rising by 37% between 1992 and 1994. The take home ice cream market is dominated by branded products, with market leader being Birds Eye Wall's, followed by Nestle and Mars.
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Article Abstract:
The UK ice cream market declined between 1997 and 1998, but prospects for the industry look good. Sales of both take-home and impulse-purchase ice creams are related to weather conditions, and the summer of 1998 was not hot, but ice-cream manufacturers are addressing their weather dependence. They are, for example, introducing flavours which are related to consumers' tastes in winter. They are also restructuring businesses to address identified market sectors. Demographic factors also look set to favour ice cream manufacturers. The market leader is Wall's, but Mars has performed well in the late 1990s.
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