Greeting Cards: Market Segmentation

Article Abstract:

Market research information for the greeting card industry market segmentation is given. Retail sales statistics for Christmas, Birthday, everyday and spring are all outlined for 1998 and 2000. Also addressed are sales for Weddings/anniversary, Mother's Day, Easter, New Baby, Father's Day, Valentine's Day, get well, and Wedding congratulations categories.

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Greetings Cards: Distribution

Article Abstract:

Market research information for the greeting cards industry regarding distribution is given. Distribution statistics for the Specialists card shops, CTN's, Grocery Multiples, Post Office, Market Stalls, Stationers, mail order, and department stores.

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Greetings Cards: The Supply Structure

Article Abstract:

Market research for the supply structure of the greeting card industry is given. Statistics for retailers such as Hallmark Cards Uk, Simon Elvin, Carlton Cards, Kingsley Cards, Paper House, Gibson Greetings, and Hanson White are outlined.

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