Greeting Cards: Market Segmentation

Article Abstract:

Market research information for the greeting card industry market segmentation is given. Retail sales statistics for Christmas, Birthday, everyday and spring are all outlined for 1998 and 2000. Also addressed are sales for Weddings/anniversary, Mother's Day, Easter, New Baby, Father's Day, Valentine's Day, get well, and Wedding congratulations categories.

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Greeting Cards: Market Drivers

Article Abstract:

Market research drivers for the greeting card industry in the United Kingdom are given. Topics include demographic and social changes, consumer spending information, and the effect the British internet has on the industry.

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Greeting Cards; Advertising and Promotion

Article Abstract:

Advertising and promotion research statistics and information for the Greeting Cards industry is given. Media advertising for 1996 through 200o is outlined as well as brief information regarding the statistics.

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