Fresh Fruit and Vegetables: Market Drivers

Article Abstract:

Market drivers used for the research of the fresh fruit and vegetable industry are given. These drivers include consumer expenditures, health issues, targeting children, year-round availability, organics boom, managing the category, promotion, effects of television, lunch box marketing, and standards.

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Fresh Fruit and Vegetables: market segmentation

Article Abstract:

Information about the sales of fruits and vegetables is given in this article. Sales statistics for salad, green, and root vegetables, mushrooms, and onions/shallots are outlined for years 1996 to 2000.

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Fresh Fruit and Vegetables: Executive Summary

Article Abstract:

Summary of research pertaining to the fresh fruit and vegetable industry. Sales statistics and grow information are discussed briefly.

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