Champagne and other sparkling wine

Article Abstract:

The UK sparkling wine market is predicted to grow from 945 million pounds sterling in 1998 to 1,196 million pounds sterling by the year 2002. The champagne market is forecast to grow from 730 million pounds sterling in 1998 to 949 million pounds sterling by 2002. Sales will be driven by the celebrations focusing on the millennium and an increase in prices which many consumers are prepared to pay when purchasing authentic champagne. Over 17 million litres of champagne are expected to be consumed in the UK during 1998.

User Contributions:

Comment about this article or add new information about this topic:

Comment:  (50-4000 characters)

Name:

E-mail:

Security Code:

Fortified wine

Article Abstract:

Overall volume sales of fortified wine continue to fall, but at a slower rate, with a modest rise expected in 1998. Port sales have fared better than the remainder of the market, but only account for 15% of total fortified wine sales. The market is dominated by major multinationals, although smaller specialist companies are a major force. Advertising expenditure has fallen, representing only 0.5% of the 1997 total market value.

User Contributions:

Comment about this article or add new information about this topic:

Comment:  (50-4000 characters)

Name:

E-mail:

Security Code:

Champagne and other sparkling wine

Article Abstract:

A market survey of sparkling wine and champagne is presented. Issues discussed include the segmentation of the market, market size and trends, consumer preferences, distribution chains and the strength of brand names.

User Contributions:

Comment about this article or add new information about this topic:

Comment:  (50-4000 characters)

Name:

E-mail:

Security Code: