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Blunders in International Marketing: Fact or Fiction

Article Abstract:

This is the result of a survey to determine whether American firms deserve their reputation of blundering in international markets. There is a lengthy table showing blunders made by various American companies abroad. There are accounts of how some of the companies respond to questions about the blunders during the survey. The nature of those responses, and some lack of responses, make the results of the survey somewhat inconclusive. The blunders studied were generally the more publicized ones, the list being far from complete. It is believed that while numerous blunders have occurred, the media has magnified the problem.

United States, Planning, International business enterprises, Multinational corporations, Marketing, Marketing management

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Which Market?

Article Abstract:

The geographical expansion of international banking is described. International banks set up branches in Bahrain in the late 1970s to serve OPEC countries. The banking field in Bahrain is overcrowded. Reasons are cited. International banks are considering new locations as countries liberalize banking regulations. Advantages of local branches must be determined. International banks must compete with domestic banks. Other disadvantages of international branch banks are given.

International banking, Bahrain, Foreign banks

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Mouton Cadet

Article Abstract:

Europe's surplus 'wine lake' now has over 2 million tons and in 1984 it is estimated that Europe will produce approximately 1.4 million tons more grape juice than necessary to supply the demand for wine. Five options for using up the excess are given with the estimated cost of each. Trade barriers between Western European countries are the biggest problem in marketing alchohol.

Europe, Trade policy, Commercial policy

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