Advertising and promotion
Article Abstract:
The health and beauty aids industry spends relatively large amounts of money on advertising. For instance, Slendertone spent freely in 2000 to market the Gymbody 9 Toner in magazines. A large amount is also spent on indirect marketing, including promotions and placement of educational material about new products.
Publisher: Mintel International Group Ltd.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 2001
Electric Housewares and Household Fan Manufacturing, Electric housewares and fans, Personal Care Equip NEC, Advertising, Consumer goods industry, Health and beauty aids, Personal care products, Personal care appliances industry, Personal care appliances, Slendertone
Distribution
Article Abstract:
Some UK distributors of automobile parts have experienced difficult times in 2001. Halfords has opened its own superstores, but they do not offer complete parts for most cars. Purchases via the Internet are expected to increase.
Publisher: Mintel International Group Ltd.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 2001
Motor vehicle supplies and new parts, Motor Vehicles, Parts, and Supplies, Motor Vehicle Parts Whsle, Motor Vehicle Supplies and New Parts Wholesalers, WHOLESALE TRADE--NONDURABLE GOODS, Management, Automobile equipment and supplies industry, Automotive parts industry, Finance, Wholesale industry, Wholesale trade, Distribution, Automotive parts wholesalers, Halfords PLC, Finelist Group PLC
Forecast
Article Abstract:
The Mintel International Group Ltd. forecasts the limited growth of dark spirits at 11% up to 2005 which shows a decline of 2% in real terms after inflation is taken into account.
Publisher: Mintel International Group Ltd.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 2001
Distilled and blended liquors, Distilleries, Bottled Rum, Forecasts and trends, Alcoholic beverage industry, Rum (Liquor), Brandy
subjects list: United Kingdom, Statistical Data Included
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