Advertising and Promotion

Article Abstract:

Advertising expenditure in women's bodycare products in the U.K grew by 41% for skincare products and 7% for bath toiletries from 1996 to 2000. Leading advertisers were Johnson and Johnson's Nivea, Atrixo, Crookes and Lever Faberge's Vaseline Intensive care.

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Advertising and promotion

Article Abstract:

The perfume industry's spending on advertising increased 13% between 1996 and 2000, as many new brands were launched. Spending rises during the pre-Christmas season, during which most purchases of perfume occur.

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Advertising and Promotion

Article Abstract:

Advertising and promotional market research for the men's fragrance industry is outlined. Company expenditures, as well as industry totals for advertising and promotion from 1996 to 2001(Jan-June) are given.

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