Advertising and Promotion
Article Abstract:
Advertising expense is concentrated on the Indian cooking sauces area by mainstream producers and specialists, such as Van den Bergh Foods, Pedigree, Patak's, Centura, and Campbells.
Publisher: Mintel International Group Ltd.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 2001
Food Manufacturing, Specialty Canning, FOOD AND KINDRED PRODUCTS, Canned specialties, Ethnic Foods, Canned foods, Ethnic food, Canned foods industry, Canning industry, Van den Bergh Foods Co., Patak's, Pedigree, Centura, Campbell's (U.K.) Ltd.
Advertising and Promotion
Article Abstract:
Ad spending on sweet spreads in 1998 was 3.36 m. pounds and this has declined by 79%. The two notable ad spenders in 2000 were J. Sainsbury PLC and Ferrero UK.
Publisher: Mintel International Group Ltd.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 2001
Chocolate and Confectionery Manufacturing from Cacao Beans, Confectionery Products, Candy & other confectionery products, Candy, J Sainsbury PLC, Candy industry, Ferrero UK
Executive Summary
Article Abstract:
The decrease of the market value of sweet spreads may be due to health concerns relating to sugar consumption and lack of advertising of the products.
Publisher: Mintel International Group Ltd.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 2001
Growth
subjects list: United Kingdom, Statistical Data Included, Food industry, Advertising, Jam
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