A systems approach to measuring retail structure in Germany and the Netherlands

Article Abstract:

An alternative retailing activity study approach based on the general systems theory is presented. The technique focuses on functional marketing flows rather than on the entities involved, with the various input and output flows evaluated and related to the total industry inputs and outputs. Structure analysis shows the relation of the retail industry to the national economy and is effective in comparative marketing studies of other commercial sectors.

Author: Sybrandy, A., Tuninga, R.
Retail Stores, NEC, Research, Methods, Retail industry, Retail trade, Microeconomics, Comparative advertising

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Optimal response to a next generation new product introduction: to imitate or to leapfrog?

Article Abstract:

The impact of technological innovations, on consumer preference for new products, is examined.

Author: Sudharshan, D., Ratchford, Brian T., Liu, Ben Shaw-Ching
United States, Forecasts, trends, outlooks, Analysis, Forecasts and trends, Market trend/market analysis, Technological innovations, Customer satisfaction, New products, Product introduction, New technique

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