France: Vittel's 75 cl bottles in summer 2001

Article Abstract:

On 6 June 2001, Vittel advertised its 75 cl bottle in 12 pages of the Paris magazine Zurban. Then, throughout the summer, 4 of these 12 visuals were reproduced on 4 x 3 panels in bus shelters. In addition, these bottles were delivered to in-line roller skaters in Paris as they gathered for their weekly mass skate through Paris streets. The objective for Vittel, which initiated bottles with sports caps, was to strengthen its leadership through these operations.

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France: A new unit for Roxane

Article Abstract:

The Roxane group, which produces Cristaline spring water, is going to invest EUR 10.67mn in the construction of a 24th bottling unit, located at Merignies in the Nord departement. This unit will have two bottling lines with a total capacity of 25,000 bottles per year. Initially it will employ 30 people and will ultimately reach 100 employees. It is scheduled to go into service in March-April 2002.

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France: A temperature indicator for Badoit

Article Abstract:

The Badoit mineral water bottle now has a indicator sticker which tells the ideal temperature for drinking the water. The indicator changes from white to blue when temperature drops below 10 C.

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