FRANCE: EVE PRESENTED BY ESTHEDERM AND GUERLAIN

Article Abstract:

The result of a partnership between Esthederm, which designed the products, and Guerlain in charge of marketing them world-wide, Eve was introduced in France, a range of skin care products sold at very high prices (between EUR 130 and 190). Eve's range is made of products composed of ingredients present in the skin (two international patents have been issued).

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FRANCE: MIYAKE EXTENDS L'EAU D'ISSEY RANGE

Article Abstract:

Issey Miyake has extended its L'Eau D'Issey mens fragrance line with a kit of two plastic bottles which are inserted one in another. The kit includes a 75-ml eau-de-toilette and a deodorant. This kit is targeted at travellers. The kit was designed by Karim Rachid.

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FRANCE: CASTELBAJAC DEMONSTRATES INNOVATION

Article Abstract:

Perfume house, Jean-Charles de Castelbajac has introduced innovative new packaging on its range of perfumes, featuring a bottle with a quilted relief or padded case of the same design. Design agency, Sylvie de France, was used to develop the idea.

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