Article Abstract:
Lactel introduced brick cartons with a screw-cap spout in September 1999. In 2000, it has advertised several times concerning these cartons, using a father-son talk as its theme. Candia, Lactel's competitor, has also launched a brick carton with a screw-cap spout, with a television advertising campaign in February and March 2001. Three 20-second films shows two actors and a French football player and three 8-second films feature the screw-cap spout. The battle between these two competitors is not yet finished. Although Lactel is the leader of the brick carton market in terms of consumer demand (turnover related to value distribution), Candia is the leader in volume, because it is sold more in supermarkets and hypermarkets.
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Article Abstract:
Tetra Pak plans to market Ultima within two years. This is a new process which makes it possible to obtain UHT (ultra high temperature) milk which tastes like fresh milk. Initially the milk is separated from the cream, then this skim milk is microfiltered before being pasteurised. The final step consists of combining milk and the cream, which has been given UHT treatment at 140 C.
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Article Abstract:
Aargauer Zentralmolkerei, the Swiss dairy company, has chosen to use plastic bottles. Its products are now going to be aseptically filled in polyethylene bottles. The new bottles now come in seven formats ranging from 0.2 litres to 1.5 litres. They have a screw cap and a non-drip bottleneck.
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