Article Abstract:
In France, the still water market is now dominated by regional spring waters, lowest-priced products, and private labels, which represent 36% of the market, while Nestle holds 30% and Danone holds 23%. The advantage of regional bottle water is to be in the heart of the market radius and to sell at prices which are only a third of the price of national brands. In order to cope, the major groups are innovating in terms of packaging. Easy-to-open packs have been developed, screw caps, sports caps, and even a wide range of sizes, ranging from 50 cl to 5 litres. However, even small companies are trying to innovate. For example the Societe des Eaux Minerales de Pioule, is currently developing a pliable 5-litre bottle.
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Article Abstract:
On 6 June 2001, Vittel advertised its 75 cl bottle in 12 pages of the Paris magazine Zurban. Then, throughout the summer, 4 of these 12 visuals were reproduced on 4 x 3 panels in bus shelters. In addition, these bottles were delivered to in-line roller skaters in Paris as they gathered for their weekly mass skate through Paris streets. The objective for Vittel, which initiated bottles with sports caps, was to strengthen its leadership through these operations.
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Article Abstract:
Contrex has introduced two of its cosmetics products in limited series for the summer of 1999. They will be packaged in bottles representing the design of a Contrex mineral water bottle. These bottles, manufactured by Pochet du Courval, are in translucent blue glass for a toner water and in a plastic bottle for a lotion.
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