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Abstracts index
Abstracts: Bigger 4-strokes are driving outboard sales. Dealers taking slow approach on '06 orders. Northern California suffers sales slump
Abstracts: Bigger, better ad campaign promised this year. Raising the bar. Ad agencies continue to sign up new clients
Abstracts: Bigger boats carry the market. Sales in fourth quarter up - but only slightly: for all of 2003, the market was off 3.6 percent
Abstracts: Big in Japan. Urban spacemen. In person
Abstracts: Big ISPs unite behind e-mail identity concept. Microsoft, AOL announces RSS deals. Google-AOL deal benefits advertisers
Abstracts: Big walnut augmentation/rickenbacker interceptor (BWARI) tunnel project. Beacon Hill tunnel project and test shaft
Abstracts: Bilbao spreads its wings. Solar power: just a bright idea? Dixon and Jones
Abstracts: Bill-me marketers seek cost cuts in collection. Catalogers struggle, but most make mail plans. Williams-Sonoma titles dominate ParadyszMatera list growth report
Abstracts: Bill-presentment companies see stocks soar. Companies offer free PCs with internet access. West Teleservices, Synchrony partner
Abstracts: Bill Robinson is a man on the move. Hatteras drops Allied, deals Florida rights to MarineMax. Allied vs. Haterras: the divorce is final
Abstracts: Biography Software sees life in March debut. IntelliVision gets MotorMillions rolling. One World uses Net as community
Abstracts: Biolase adds inhouse telemarketers. Training your copywriting staff properly. DM employers seek broader skills
Abstracts: Bird's nest soup and BRE's: getting familiar with DM in Beijing. City of Hope tests DM effort to increase its donor base beyond CA
Abstracts: Births, deaths and marriages. Public inquiry: Hanover. Knightstone
Abstracts: Bishop Auckland seeks millennium rebirth. Deal-threatening blow: technicalities delay financial close at Dartford Hospital
Abstracts: Bit player. Shifting scans: a new 3D laser system could be a quick and effective way of identifying structural movement in buildings, while avoiding the pitfalls of traditional surveying methods
Abstracts: Black eye for data industry. Web and call centers must integrate, DMCNY speaker say. Bear hunting and honest copy
Abstracts: Blagman teams with Mercury to target brand advertisers. Dmers see 'killer app' potential in interactive television
Abstracts: Blending direct and digital marketing. Formulate a web site data backup plan. Avoid 'data decay' with monitoring plan
Abstracts: Blending direct and digital marketing. Traditional brainstorming techniques boost response. Notable custom magazines, publishers
Abstracts: Blend online with offline marketing. Consider outsourcing print, promotions fulfillment. Fulfillment key to success on the Web
Abstracts: Blockbuster. Steeling time: Engineer Whitby and Bird can now check its steelwork drawings in one day rather than six weeks, thanks to its clever adaptation of a standard steel-cutting software program
Abstracts: Block release. Surface tension. Traditional treatment
Abstracts: Blogging redux: show me the ROI. Jargon vs. plain english in copywriting. Experts share SEO copywriting secrets
Abstracts: Blogs, 'bookcasts' envilen Powells.com. Billboard grows in many media genres. Domino topples its base for circulation, ad pages
Abstracts: Blood group mixes birthday wishes with appeal. USPS needs rate hike to survive, adviser says. Mail effort is a masterpiece for attracting customers
Abstracts: Bloomingdale's consolidates online, catalog operations. Montgomery Ward hires firms to sell intellectual assets
Abstracts: Blowing-agent phaseout nears. Commercial roofing. Fiber glass shortages disappear - along with workers
Abstracts: Blowing in the wind. How to make money and still go to heaven. Turning pitch
Abstracts: Blue Bloor. 2000 Homes back on track. Spot the difference: private housebuilders wondering where to place their crosses in the next general election will get little lead from politicians
Abstracts: Blue Cross takes on prescription marketers, launches RxIntelligence to evaluate drugs. Snyder Communications launches Brann Worldwide
Abstracts: Bluefly takes wing in Vogue. NapaStyle focuses on house brands. Company Store debuts spinoff book
Abstracts: Blue Martini offers new software. Teradata launches new e-business suite. IBM software makes sites multilingual
Abstracts: BMG names SmartTalk for automated telephony. Ecora names Wallwork & Curry. Service Experts names Vickers & Benson
Abstracts: BMW uses DM to drive attendance to road shows. Schering-Plough readies Claratin promos. Charter Hospitals tests infomercial for treatments
Abstracts: Board of governors key to USPS' future. Will congress listen to the governors? Reform must tackle the issue of costs
Abstracts: Boatbuilding family goes back to the basics. Palmer Johnson deal finalized; changes under way. MAC is on the move in the accessories market
Abstracts: Boatbuilding is smokin' in post-tobacco N.C.. Young, black, female and a boatbuilding CEO. A go-fast move for Cigarette: in by Thanksgiving
Abstracts: Boat, engine shipments continue to run strong. Gunmar, Wal-Mart team for a big spring boat sale. ID theft: Is that boat buyer who he says he is?
Abstracts: Boater 101 may go national. NMMA an unfair target, says 2 departing execs. Boater 101: taking it to the graduate level
Abstracts: Boaters give New York a $2.4 billion boost. Sail & Ski. Drummond Marine Inc
Abstracts: Boat industry to help assess safety efforts. Travis expands line, adds Mercury outboard. Renowned Broward yard sold in $40M deal
Abstracts: Boating association launches $50 million effort. R.R. Donnelley buys officeTiger for $250M. Identity theft tops FTC consumer complaints
Abstracts: Boating for Women folds after publishing five issues. Randy Vance moves from OMC to Boating Life. Motor Boating is back, without the '& Sailing'
Abstracts: Boating may have its own J.D. Power satisfaction index. With proper preparation, financing can be obtained. Design alliance adds 2 firms as members
Abstracts: Boating's biggest month? Grow Boating launched in Miami. The first Miami Beach IBEX opens Oct. 27a
Abstracts: Boating wins big in Florida fee fight. Solar sails may propel ferries at 2000 Olympics. OMC work to rebuild FICHT credibility
Abstracts: Boatscape.com 'streamlines' for upcoming merger. Defender, Boatscape hope to become 'Virtual Yacht Club'. Marinas.com buys marina listing site
Abstracts: Boats.com claims it's riding out 'dot-com downdraft'. Marex.com considers maritime trades market. With additional funding, boats.com set for launch
Abstracts: Boat Tree IPO would enable founder to turn employees into part-owners. MarineMax promotes 2 former competitors
Abstracts: Boat Tree plans expansion through IPO, with Regal buying stake. Engine parts come to Boating World
Abstracts: BOAT/U.S. wins appeal against towing company. TACO Metals Inc. Sick boats, healthy profits
Abstracts: Bobby McAlpine indignant. McAlpine staff bitter at closure. McAlpine profits from price hikes
Abstracts: Bob the Builder. Surviving a stumping chance. Street wise: a light, tented internal street at the heart of Dearne Valley college helps create a relaxed learning environment
Abstracts: Body Central adds catalog arm to mix. Casino credit card hits jackpot with mail. Students give theory a practical edge
Abstracts: Body Shop refreshes e-commerce presence. Motorcycle E-Tailer gets smart with WebTrends. Howard draft taps Laurence Boschetto as his successor
Abstracts: Bolt repositions brand with site upgrade. Hot off the press: how Lillian Vernon goes from design to doorstep. Sled dog racer finds second career in search
Abstracts: Bolt repositions brand with site upgrade. Maytag uses the web to track industrial leads. Casino bets on phone calls to clean e-mail list
Abstracts: Bombardier is busy rebuilding OMC engine business. Bombardier's plans coming together. Genmar, Yamaha sign OEM supply pact
Abstracts: Bombardier ships its first new outboards; company meets its deadline, says it's pleased with number of orders already received
Abstracts: Bombardier's plans coming together. Ruling eases fears of big outboard price hikes. Mercury begins sales certification program
Abstracts: Bonnie on Clyde. No (average) quarter. Cover storey
Abstracts: Bonnier launches video site and kids club. EU proposes VAT on download transactions. Australia and Europe lead DM pack for 1999
Abstracts: Book gives insight into credit reporting. Identity crises: the book. Tracking credit card offers in the mail
Abstracts: Boom at the top. 20% of staff paid less than in 1991. Unsung heroes
Abstracts: Borland hopes Kylix is right answer. Toolmaker carves new image. Webcam Replica pops up sales leads
Abstracts: Bors is saluted for Chris-Craft turnaround. Joy and Rocheleau join ranks of industry elite. OMC dealers divided on Jone's leaving
Abstracts: Bouygues: pushing for a top 10 placing. Striking accord. For better and for Birse
Abstracts: Bovis evades disabled rules. A revolution on the cards. Turn in the cowboys
Abstracts: Bovis knocked down to a bargain basement 285 million pound sterling. Cloud over Costain after Skanska deal
Abstracts: BPB pays out peace dividend. Brought to account. Channel deadlock
Abstracts: BPM, certified mail face double-whammy rate increase. USPS unveils shape-based pricing plans. Groups list wishes for USPS reform
Abstracts: Brainstorm beams fans to sci-fi sites. Lillian Vernon wants to be the life of the party. Chitika in beta test mode with eMiniMalls format
Abstracts: Brand consideration should drive e-mail practices. How to design your e-mail copy to maximize response. Click fraud: media myth or marketing menace?
Abstracts: Branding fuels marketers youth focus. The Sullivan show. Circulation expo keynoter: Search is it
Abstracts: Brand wear. Satisfaction levels increase among buyers of new boats. We have to make boating part of the U.S. lifestyle
Abstracts: Brann Richmond allies with Screen4me. Deregulation fuels energy mailer in NJ. KFC tests check, coupon combo mailer
Abstracts: Brave new world: the Netherlands. Brave new world: Japan. Brave new world, Germany
Abstracts: Breakell boosts catalog circ, trims space advertising. Mini-catalog heads south with Spanish, Portuguese versions
Abstracts: Breaking barriers with creative e-mail marketing. Qualify leads before making the pitch. Acquiring sales leads is 'never ending'
Abstracts: Breaking the mould. Three of the best. Och aye the new
Abstracts: Breaking up the concrete jungle. Paul Reeder. 40 under forty
Abstracts: Breakouts force prison re-bid. 300m pounds sterling prison bids sought. Tarmac to pilot steel-framed houses in UK
Abstracts: Break with the past and with Parliament's palace. Only a muted cheer to mark the death of MIRAS. Advance warning: this government fails to deliver
Abstracts: Break with the past and with Parliament's palace. Social housing: a change to survival of the fattest? Energy-saving measures left out in the cold
Abstracts: Breathing problems. The procurement jigsaw. Ulster firms hit out at frameworks
Abstracts: Breathing space. All-seeing eye. Show business
Abstracts: Breath test. Learning curve. University challenge
Abstracts: BRE bid seeks 5m pounds sterling dowry: DOE may be forced into PSA-style payout as university requests cash for privatisation
Abstracts: BRE bid seeks 5m pounds sterling dowry: DOE may be forced into PSA-style payout as university requests cash for privatisation. part 2
Abstracts: Breeze blocks. Eureka project goes back to basics to move foreward with common knowledge. The meccano set
Abstracts: Brick awards 1996. A wee bit long in the tooth. Credibility gap
Abstracts: Brickwork's new course. Jolly green giant. Small spaces revival
Abstracts: Bridal Guide offers something extra to keep readers engaged. DM author Richard Hodgson dies
Abstracts: Bright future for roof coatings in the next millenium. Ski resort gets a lift with metal. Why cold BUR is hot now
Abstracts: Brindleyplace. Live from Brindleyplace. Project review
Abstracts: Bringing it all back home. Back to the floor. IT was fine, but what about M&E?
Abstracts: Bringing life back to suburban streets. National Housing Quality Awards. Quality award entry: road map to customer-focused operations
Abstracts: Bring me sunshine. Well healed: Windsor Castle is well on the way to recovery, helped by an army of specialist craftspeople
Abstracts: Bristol fashion. Manhattan transfer: watches, fashion, education. After varied uses in its 67-year history, a derelict office building in Clerkenwell is being converted to Manhattan-style loft appartments
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