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Abstracts index
Abstracts: When used correctly, e-mail can be a good marketing tool. Resist the urge to turn your PR copy into puff. No dealership is too small to grab more PR exposure
Abstracts: WhenU seeks separation from adware pack. Amazon targets phishers in suits. Adware advertisers catch legal fire
Abstracts: Where are tomorrow's leaders? The heavyweight champions. Meet the mystery shopper
Abstracts: Where care comes before cost. CHW plans $400M expansion; Projects include major additions from Woodland to Placer
Abstracts: Where's Clifford? helping a museum. Aviation publication flies high with nothing but ads. 'Rehab' party promo augments database
Abstracts: Where there's muck.... Wasted opportunities. Budding genius
Abstracts: Where Vicwardian is culturally oppressive. Glassy stair. Dearth march
Abstracts: Whipping our behinds. In person. Parting company
Abstracts: 'Whiteboard' shows what Brown can do. Insurer reaches goal with mailer. Fundraising forecast for '06, beyond
Abstracts: Whitehall rejects union attack on PFI hospitals. Multimillion pound transfers. Key materials prices under pressure
Abstracts: Who buys our homes? Some facts and figures. Western Report. November shipments down 8.7 percent
Abstracts: Who can you rely on? Counting the costs. Extra ammo for clients
Abstracts: Who cares wins. Space shuffle. Still crazing ...
Abstracts: WholeHealth taps Berenson. GMO quits $70M Dell account over creative differences. Lord Group wins CMJ account
Abstracts: Whole-life cost model. Cost update
Abstracts: Who pays for perfection? No more Crouching. Cheats never prosper
Abstracts: Who really remembers? Very Bury. Dream team
Abstracts: Who's going to pay. Wanted: Egan converts with industrial leanings. M&E giants ban retentions
Abstracts: Who should pay? Action plan. Security alert
Abstracts: Why adjudication is illegal. Private Finance Initiative: the state of the art. The learning zone: deconstructing the Act
Abstracts: Why comparable sales data is vital. The benefits of a healthy existing home sales market. Cooperation: the soul of a MLS
Abstracts: Why did the village cross the road? Style council. Joining the foreign legions: some people might say that expatriates live the life of Riley, with high salaries and the perks of experiencing life in another country
Abstracts: Why don't we work like this? MOD under fire over prime contracts. Updating a burning issue: the publication of two new fire safety engineering codes of practice should demystify the process of fire safety design
Abstracts: Why Gmail matters-how rivals can use your e-mail. Haste wastes value of list professional. Dealing with e-mail change of address
Abstracts: Why is a lawyer like a bull? Peace on earth. Fashion victims
Abstracts: Why it pays to have an insurers' get together. Let's get together. All systems go together
Abstracts: Why not just get it right the first time? 'ABTA' plan to beat cowboys. Clients slate 'incompetence.' (clients investing heavily in construction to criticise the industry's efficiency)
Abstracts: Why People Want the Stuff They Buy. 10 tantalizing tips for better testing. Are you 'plucking chickens' for success?
Abstracts: Why should banks be secure. Love me tender. Codes with a message
Abstracts: Why use e-mail append to boost your database? Three questions when selecting an online data provider. Append: Strategy to boost your database, part 2
Abstracts: Why we must outlaw the cowboys. Put the housing in order. High noon for the cowboys?
Abstracts: Why we still need contracts. Information overload. Time to pardon the scapegoat contract
Abstracts: Why your lists aren't perfect. Making lead generation programs work. How to write a marketing database RFP
Abstracts: Wilde builds better mail piece with print on demand. Printers eye technology as ink's importance fades. Chiassso's mew search tool finds buyers
Abstracts: Wilde opens direct response agency. Report: slow economy won't curb DM growth. Report: consumers use affiliates to stack discounts
Abstracts: Will Bush adviser become next Postmaster General? Potter: Mail should be part of ad mix. USPS talks about CASS/DPV
Abstracts: William J Gress. Pat Cunningham ending 30-year industry career. OMC Fishing Boat Group see changes at the top
Abstracts: Williams signs deal with Daewoo. Nikon's first infomecial touts new photo system. WorldLink to represent Comcast on infomercial, direct response spots
Abstracts: Williams-Sonoma drops hold everything. Play ball! Multichannel deals drive activity
Abstracts: Williams Worldwide looks for major buyers. Universal unveils Hitchcock infomercial. Pharmeceutical spending grows branded ads take lion's share
Abstracts: Williams Worldwide to market veggie peeler. Dime taps Sedona for CRM services. Advanta taps Davox Solution
Abstracts: Will postal reform pass? That depends on who you ask. No crisis yet, but reform needed. Ride-along program interests publishers
Abstracts: Will self-regulation bring tort liability. New report on RFID and privacy. Google and the Federal subpoena
Abstracts: Will the public swallow the Oyster? Welcome to the property-renting democracy. Trust me, I'm a developer
Abstracts: Will you be a ground-breaking Tesco or a catch-up Sainsbury? Same old story - different ending
Abstracts: Winchester shoots for more retail traffic. Firm set to drop videocassette co-op. DM marks big change for insurance firm
Abstracts: Wind fatigue effects on the seam strength of TPO roofs. Tuning in to strength of DR Radio. Bolder issues warning as Nasdaq halts trading
Abstracts: Wineaccess uses vintage DM to drive Web traffic to retailers. E-mails, faxes combine to spark calls
Abstracts: Wine.com expands sales. Captivate looks to boost awareness. MrSkin.com looks for exposure at Ad:tech show
Abstracts: Wine Enthusiast toasts more pages, increase in circulation. Baby cataloger asks, 'where do customers come from?'
Abstracts: Wine seller's sales rise after mail revamp. Upgrade takes handcuffs 0ff 911 call center. Scandinavian market warms to call center development
Abstracts: Wing command. No profit in reform for Birse. Winds of change
Abstracts: Wink serves U.S. Open fans a chance to interact with programming. Convergent shopping format targets high-end customers
Abstracts: Winners and losers in planning change. Trouble with glazing. Third parties and litigation
Abstracts: Winning the public's concern for our plight. Care for the community. Rethinking partnering
Abstracts: Winning the West. [pound]3.5bn spend on telecoms forecast in Europe. Peak practice
Abstracts: Winning ways. Use of performance bonds in government construction contracts. The subcontractors's share: main contractors that claim successfully against an employer may find ways to stop subcontractors receiving their rightful share of the proceeds
Abstracts: Winter is over - did you remember to leave the 'heat' on? Offensive versus defensive advertising. Staying in touch with your customer base
Abstracts: Winterizing your advertising. In home advertising image is everything. Winning the game of advertising
Abstracts: Winterizing your advertising. Which came first: the chicken or the egg? How telemarketing can improve your advertising
Abstracts: Wisconsin contractor shares his winning ways. TECTA forms $175 million operation. Holland banks on marketing
Abstracts: Wisconsin judge overturns restrictive covenant. The never-ending battle for the truth continues. Why MH communities are superior real estate investments
Abstracts: WishClick.Com launches gift registry sans gifts. Novica sells peace with art, handicrafts from around the world
Abstracts: With boat sales running flat, get aggressive on marketing. Understanding barriers to boat sales. Marketing lessons learned in an exciting 10-year ride
Abstracts: Wither the Housing Corporation? Learning to live together. Public inquiry: Nottingham Community HA
Abstracts: With mail order sales flat REI to open Tokyo store. Road runner sports energizes first-time buyers with behavioral targeting
Abstracts: Without a safety net. Not entirely acceptable. Think before you sign
Abstracts: With this ring magazine fits any wedding. Magazine plans re-engaging editorial. Blogs, 'bookcasts' envilen Powells.com
Abstracts: WML plans to buy two architects. Railtrack wants you. Raine was good buy, says McAlpine
Abstracts: Woman wins spam lawsuit against Kozmo. E-mail helps Quill lift online sales. Studies differ on why e-billing rises
Abstracts: Wonderwall. Maps of the future. World service
Abstracts: Woolf's teeth. Trying cases. When the bank steps in...
Abstracts: Word of mouth: overcoming language barriers. James Myers Company rewrites history on landmark library. Contractor benefits by offering workers respect, dignity
Abstracts: Working in oils. Numbers in safety. On the brown, in the black
Abstracts: Working with dinosaurs. Confidence trick: More than every buyers expect perfection, but can something built in a muddy field attain it?
Abstracts: Workout DVD stretches into TV show. E-commerce leaves the fringe. ABC reports projects 70,000 ad age readers
Abstracts: Work perfect. Costing quality. A programme for recovery (election 92, week 1) (changes facing the building industry)
Abstracts: Worldata debuts list track services. Abacus Extranet speeds targeting. DMers switch to broadcast faxing
Abstracts: Worldata debuts Worldatabase Web site, uses contest to build opt-in e-mail lists. CDT blasts DoubleClick's profiling effort
Abstracts: Worldata: e-mail list prices slide, postal files rise. Microsoft debuts search engine: skeptics remain. Netvention debuts sales leads search engine
Abstracts: Worldata obtains ShopAtHome e-mail files. Stario cuts one-third of full-timers. Mimeo.com buys more Xeikon printers
Abstracts: Worldata/WebConnect takes over LRP, Dartnell files. List firms move deeper into online lead generation. Statlistics manages Techtarget.com
Abstracts: World leader. The player. BEC legal chief offered lobbying job
Abstracts: WorldLink adds American Independent Network as client. Home Service Store names CPS Direct. Quidnunc taps FCB unit for expansion, brand help
Abstracts: WorldLink forms group to lure DRTV dollars to startup networks. Buyers await Pax Net launch
Abstracts: WorldLink forms group to lure DRTV dollars to startup networks. part 2 Tyee Media nabs Philips
Abstracts: World record. Hale and hearty. Rising to the challenge
Abstracts: World wide wad. Oast modernism: turning a disused 19th-century hop store in Kent into a thee-bedroom home presented a fair number of challenges
Abstracts: World wide wages. Young guns go for it. Thirtysomethings hit thirtysomething
Abstracts: Worst loss in industry's history; Tarmac suffers 350 million pounds sterling loss for 1992. Tarmac set to lose 200 million pounds sterling
Abstracts: WPP-Grey deal wonEt affect DM unit. Draft NY Chief: we can have it. Online advertising hits $5.8 billion for first half of 2005
Abstracts: WPP's Millward Brown merges with DRI. Custom cookbook company finds right recipe for CRM success. Custom pubs find niche in U.S., Britain
Abstracts: Write on. Disco inferno. World of gizmos
Abstracts: Writing subject lines that get your e-mail opened. Prospect wisely. Five creative tips for permission-based e-mail
Abstracts: Wrong first time. Don't talk to strangers. Day of the triffids
Abstracts: Wrongful arrest. Points for observation. Not just a put-up job
Abstracts: WS Atkins set for big buy. Mace stake for sale as founder quits. Mace moves into the risk game
Abstracts: W T globetrotters find new riches. New year boost for Lelliott. Higgs and Hill on survival path
Abstracts: W.W. Grainger's stock slumps to five-year low. Bank of America boosts Web presence with mailing. Grainger drops first mailing for mega site
Abstracts: WWT in Belgium, UK launch, plans Eurowide growth. German post to expand Pan-European network. Equifax spends $350 million in Brazil
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