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Abstracts index
Abstracts: @tmosphere cleared for $15M CarDay campaign. BBDO West wins Pink Dot account. Frankel direct wins Consumers Energy
Abstracts: @tmosphere cleared for $15M CarDay campaign. Grey moves Beyond unit into China, Mexico. CJRW to build branding for eXchangeBridge
Abstracts: T-Netix. SBC, BellSouth join forces to buy YellowPages.com. 3G wireless set to cover U.S. in '06
Abstracts: TNS buy Cymfony. YouTube goes mobile with Verizon Wireless. Territory Ahead sails on cross-channel waters
Abstracts: To brink of chaos ... Jacobs says the OMC bankruptcy could have destabilized the industry for 5 to 10 years. DaimlerChrysler to buy Detroit Diesel
Abstracts: To cap it all. Combined effort. Up a bit
Abstracts: Today's mews. Prescott's village rises slowly from the mud. We hate to say it, but... Charles was right
Abstracts: TodoBebe, ADVO targeting new families. Vonage calls on behavioral-based ads. Caterpillar tests Web system for better targeting
Abstracts: Together we can crack it. Satisfactory quality. Terms of disappointment
Abstracts: Toil and trouble. Planners demand Calatrava redesign. Skills shortage pushes up prices
Abstracts: Toledo builders separate from pack with innovative show homes. Vegas marketplace shifts to first-time buyers
Abstracts: Toll's quality program satisfies customers. How to protect your copyrighted work. How to coax buyers to an out-of-the-way community
Abstracts: Toner marketer settles FTC 'toner-phoner' charges. Privacy group decries message 'loophole'. DNC access fees rise again; oversight urged
Abstracts: Tongue-in-cheek campaign helps introduce world's first oral drug test. IT or MIS? the answer is in the mail test
Abstracts: Too late to change the tune. After the fire. Limited opposition
Abstracts: Toolmaker carves new image. ERoom Cuts Print, Direct Mail In Favor of E-Mail Marketing. Ericsson thinks young with effort for 'Tomb Raider'
Abstracts: Too many products? let Guidester help. Lands' End to cut jobs, close call center. Golden Gate buys Norm Thompson
Abstracts: Top 25 manufactured home builders in 1995 by total home production (HUD Code). Top 25 manufactured home builders in 1995 by total dollar volume
Abstracts: Top 25 manufactured home builders in 1996 by total home production (HUD code.) Top 25 manufactured home builders in 1996 by total dollar volume (HUD and Non-HUD code.)
Abstracts: Top 25. Non-HUD code manufacturers in 1996
Abstracts: Top 50 contractors. European top 300 contractors. Top 200
Abstracts: Top 50 homebuilders. The right Calibre. Mine's bigger than yours
Abstracts: Top drawer advice: Verve? flair? common sense?. What do architects bring to the board of contractors? Re-opening steel
Abstracts: Top firms team up to win prime contracts. Whitehall 'had buy British agenda.' (United Kingdom government wished to award contract on new MPs' building to domestic cladding concern)
Abstracts: Top of the pile. Light refreshment. Keeping up appearances
Abstracts: Top priorities. Heavenly features. Stairway to heaven. (Trocadero shopping centre conversion)
Abstracts: Top project bucks trend. Sales flourish in family market. 'Upside-down' house offers floor plan with a twist
Abstracts: Tories: The best future for building? Construction cash-in? Our friends in the North
Abstracts: Torrent's Orchestrate to use EMC software. SpaceWorks, Novazen enter partnership. Xchange, L90 form reseller partnership
Abstracts: Tory blues. Rebel rousing. Autumn chill
Abstracts: Totally absorbing. 200-mile-high club. Power pack
Abstracts: Totty set firmly on its feet. Big dealer. In person: Luther Cochrane
Abstracts: Tour of duties. County champion. Double or quits
Abstracts: Toward improving our product's image. Selling better, selling smarter. The front line: trends 2000
Abstracts: Towboat operator fights manatee speed fine. ICW open for business. Red tide claiming unusual number of manatee
Abstracts: Town and Country. Craftsman-style house features river rock, wrought iron, L-shaped porch. Natural disasters: How to account for the cost of rebuilding
Abstracts: Toy company makes a leap into catalogs. Santa's secret to marketing success. Ty's Toy Box gets serious with multi channel strategy
Abstracts: Toy Lifts BTB Response for Bureau. Manhattan portage carries heavier BTB book. Hoover's landing page hooks subscribers
Abstracts: Toyota picked a tough nut and couldn?t crack it. Mulitchannel myths. The importance of global data integrity
Abstracts: Toyzone. Shop assistance: the design team on a 115m pounds sterling retail scheme set up their own electronic data transfer system, but they needed outside help to log all communications
Abstracts: Tracking customer trends is crucial. How do you value creativity? Count the responses. What keeps CEO's awake at night
Abstracts: Trackmymail.com, U.S. Monitor join forces. Panel delays Internet tax decision. billserv.com partners with Verbind
Abstracts: Track the true source of Internet sales. Make insert media your choice. Must-have vs. nice-to-have products
Abstracts: Trade deficit widens for U.S. marine industry. OMC Fishing Boat Group see changes at the top. Scout Boats adding 15,000 square feet
Abstracts: Trade Only and Soundings fill new advertising post. ABYC taking over Westlawn from NMMA. Soundings to publish NMMA show directory
Abstracts: Trader adds to marine site. Consultant expanding. Galati Yacht Sales
Abstracts: Trading places. Contractors to lead shake-up at Ministry of Defence. Board game
Abstracts: Trading up. College stories. World bank
Abstracts: Traditional architecture defines classic chateau. Active lifestyles get boost from on-call service rep. Variety of optional rooms add to design's livability
Abstracts: Traditional brainstorming techniques boost response. Lessons about technology for building business. Prepping for Spiders and SEP
Abstracts: Training, money needed for agents. MemberWorks, Sears agree to $2M penalty. Choosing the right CRM tools
Abstracts: TransAmerica Holdings boosts ties with Mokrynski. Polk ADC outdoor database. KBM strengthens Convergys relationship
Abstracts: Transcom expands to France, Italy, Austria. DMers keep watchful eye on China. Agis has healthy returns from personalization
Abstracts: Transferring responsibility. Studying the form. (potentially hazardous subcontracts). Employment agreements
Abstracts: Transform endless amounts of data into actionable intelligence. Crawl, walk, run with optimized data
Abstracts: Transit vanguard. Self-sustaining showcase. Master switch
Abstracts: Transmedia Serves iDine Account to PreVision. Cartoon network, Alloy team up on power puff girl's retail line
Abstracts: Transmedia Serves iDine Account to PreVision. Qualcomm rings up 9 Dots for interactive. Continuity is mail coampaign's goal
Abstracts: Travelocity magazine builds subscription targets from within. Magazine targets young Internet users
Abstracts: Travelzoo scales new heights with newsletter. E-brochures save time, money for Phoenix visitors bureau. Stewart leads sidestep as 'Next Generation' of online travel
Abstracts: Travis adds six stores to its portfolio. Boat Tree's IPO plans on 'permanent hold'. Travis expands line, adds Mercury outboard
Abstracts: Travis moves La. store, buys land for Ga. outlet. Travis Boats opens store in Tennessee. Record sales, income end of year for Travis
Abstracts: Treasury bid worries banks. Tarmac shake-up in France. DOE demands Marsham Street redesign
Abstracts: Treasury PFI plans savaged. Shake-up at BAA. Contractors start PFI exodus
Abstracts: Treble chance. Street life. Angle poise
Abstracts: Trench warfare? A case of poor definition. Pricing the risks: times are hard for contractors and they now need to cost risk for jobs. Thus, if work includes a high transfer of risk, this will be reflected in a higher price
Abstracts: Trends: dynamic, personalized mail. How do your e-mail campaigns perform after the click through? Classic DM tactics are spam for filters
Abstracts: Trial by fire. Capital injection. Welcome to the pleasure dome: construction companies looking for work could soon find themselves drawn towards a new form of family entertainment venue: the leisure box
Abstracts: Tricare: on the front lines. L.A Times should target information indulgers. Double feature draws seniors for insurer 20
Abstracts: Tricks to capture conversion data. The ABCs of relevancy. Are customer surveys a waste of time?
Abstracts: Tricky site dictates design of rustic ranch. Tandem garages with alley access reduce auto impact. Custom homes offer ideas for informal dining
Abstracts: Trigger data help give BTB marketers a fast start. Highlights CEO Garry C. Myers dies at 59. Insurance ensure Rubin's success in DM
Abstracts: Triggers: when to mail - why now? Why will this year be any different in reform battle? Bad credit good names
Abstracts: TriStar shoots Steam Bullet long-form for international sales. Shoe company tries infomercial to run up sales
Abstracts: TriStar to begin promoting TVInvetions.com. DM News, iMarketing News relaunch Web sites. Roland Garros plans to turn products into Web-based brand
Abstracts: Troubled times at Conseco Inc. Honda entering PWC market. Cash-strapped Datamarine remains confident; company officials say a new agreement will help them raise a badly needed $3.5 million
Abstracts: Troubled waters. Cleaning up - the Act. (impact of the new Environment Act on construction industry). The green century
Abstracts: True North subsidiary forms new direct unit. Brann opens Insight division. Dickinson launches integrated services unit
Abstracts: Trust measures response in 50-plus market, DMCNY speaker says. Deadline passes with no successor found for Wientzen at the DMA
Abstracts: Trust of DM remains issue for Hispanics. Around the globe the message is integration. How Jeeves competes with big guys
Abstracts: T-shirts mailers fit Sallie Mae test promotion to a 'T'. Cancer societyEs call strategy is a model of efficiency
Abstracts: Tube electricians vote for strike ballot: dispute over inequitable rates of pay escalates as men decide enough is enough.
Abstracts: Tube line architects forced to cut costs. Holzmann to open London office. UK and Portuguese architects fall out
Abstracts: Tulane e-mail spreads message it's back in session after Katrina. E-mail is alive and well
Abstracts: Tunica show not a gamble. Home show of the south makes debut. HomeExpo 2005 to showcase industry progress
Abstracts: Tunica show not a gamble. KC show: breath of spring air. Kansas city show to cure winter doldrums
Abstracts: Tunica show to launch spring selling season. South central show poised for successful return to Tunica. South Central Show celebrates 5th birthday in Tunica
Abstracts: Turning staid utilities into marketers. Are customers ready for rich-media E-mail? French retail giant PPR puts 'Pere Noel' online
Abstracts: Turning unwanted offices into much-needed homes. Plots & plans. Pressures brewing house price boom
Abstracts: Turn Partial Data Into Opportunities. List Seeding Can Core the Bad Apple. Viral marketing techniques you can use
Abstracts: TWA defends its hiring of incarcerated reps. Reseller pays $1m in slamming case. DHL to put $30 million in Latin America expansion move
Abstracts: Twelve Horses rounds up its first mail campaign. Sporting goods DMer targets schools. Alight tests pieces for plus-size women
Abstracts: Twin Disc sales climb. K2 Inc. K2 posts gains, takes steps to reduce costs
Abstracts: Two catalogers lose top executives. Fingerhut acquires Arizona mail order. J. Crew seeks Clifford & Wills buyer
Abstracts: Two catalogers lose top executives. USATalks' campaign promotes low-cost intranet phone service. IVR message lights up Brown & Williamson hotline
Abstracts: Two men, one goal. Good news on the insurance front: Marina, dealer premiums stabilizing after two years of turmoil
Abstracts: Two MHCCs, two directions. MHCC tackles major issues! MHCC meets in Virginia
Abstracts: Two New Techniques for Ordering Weapons Systems Spare Parts. Security systems
Abstracts: Two-tiers of privacy: a novel approach . Microsoft's federal privacy proposal. Taking a new look at privacy theory
Abstracts: Two US marketing firms move overseas. DMA improves its database marketing. GNC pumps up marketing
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