eXstatic's BTB campaign targets BTC firms

Article Abstract:

eXstatic Software of Seattle, WA, has completed its initial major direct mail campaign for its Xchange Dialogue Free Messaging product. The business-to-business effort is aimed at medium- to large-size online firms as well as conventional firms that have a strong Internet presence. eXstatic, a unit of Xchange Inc, started the business-to-business campaign as a means of getting the companies to visit the Web site or to seek additional information from the software maker's sales representatives.

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Video game push targets 20 million

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Video game maker, Acclaim Entertainment promotes its new game, "Dave Mirra Freestyle BMX 2" through deals with online sports sites.

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Conseco targets matures with new ads

Article Abstract:

Conseco Direct Life, a Philadelphia, PA-based insurance firm, is testing a new noncelebrity direct mail package that will be sent to consumers age 50 and above. The firm may utilize various types of TV ads depending on its campaign's response rates. Conseco has been effecting for the last six years its DRTV commercials promoting its Modified Whole Life Insurance plan and featuring celebrities that include Alex Trebek.

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