Yahoo's search Ads will mimic Google's

Article Abstract:

Information technology services giant Yahoo Inc. will be redesigning the display of its search engine advertisements. The service is using unique 'streamlined design' to present its sponsored advertisements as displayed Google search engine.

author: Blank, Christine
Information services, Internet/Web advertising, Internet advertising, Yahoo! Inc., Information services industry, YHOO

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Search helps sales soar for UK sites

Article Abstract:

United Kingdom based e-commerce search marketing sites Freesmans.com and Kaleidoscope.co.uk boosted their online sales by enhancing their search services. A complete focus on this service enhancement technique is presented.

author: Blank, Christine
Advertising, Electronic commerce, E-commerce, Marketing industry, Database searching, Online searching

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Fluctuating algorithms, technology keep search markets spinning

Article Abstract:

Challenges of constantly changing rules and algorithms of search engines like Google and Yahoo for the marketers are analyzed.

author: Blank, Christine, Tode, Chantal
Marketing procedures, Services, Marketing, Company marketing practices, Internet/Web search services, Search engines, Internet search software, Internet/Web search service, Text search and retrieval software

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subjects list: United States, Service enhancement
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