Article Abstract:
Warburg Pincus, a New York-based venture capital company, has invested $20 million into MecoxLane, a US-owned Chinese mail order house. MecoxLane, meanwhile, has rolled out 600,000 copies of its first niche catalog earlier in August 1998. The catalog features household goods, appliances and small electronic products. Merchandise sold in the catalog are sourced in the Shanghai area and targeted to core customers, females between 18 and 40 years old. The mail order company has made an even geographical spread among customers.
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Article Abstract:
The French mail-order trade group FEVAD reported that total mail-order sales in France reached 70 billion francs in 1999. Consumer catalog sales accounted for 51 billion francs but it represents a mere 1.2% gain over 1998 sales. On the other hand, the business-to-business mail-order sector grew by 11.1% in 1999, reaching 19.4 billion francs. Experts cited strong market for housing and automobiles and strong competition from specialized chain stores for the poor performance of the consumer mail-order sector.
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Article Abstract:
French mail-order houses launched 110 new catalogs in 1998 but not all of them were successful. Casualties included Genesis' 'USAProsports Direct' and JD Williams' 'Lady Mary.' Most new books were selling apparel and electronics and around two-thirds of the new catalogs were targeted to consumers. Despite the proliferation of consumer catalogs, business-to- business catalogs recorded solid results.
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