Article Abstract:
Viking Office Supplies has opened a Dutch Web site after starting a similar site in Germany and relaunching its Web site in the US. The three sites are exacts replicas of the its Web site in the UK, which it developed in 1999. Viking Marketing VP Sean Clough said the US site was revamped since it was not doing as well as the company expected it to be. However, he was delighted at the amount of business generated by the German site. Certain changes were done on the site, particularly on language length since German words are longer than those in English.
User Contributions:
Comment about this article or add new information about this topic:
Article Abstract:
Office Depot, a cataloger of office supplies, is cautiously pursuing its expansion initiatives for its Japanese catalog business. Office Depot is conducting tests on its catalogs, which were introduced in winter 1997, in the Hiroshima, Japan, area. Office Depot Japan's senior marketing manager, Hiroshi Fujioki, cited that Japanese orders for its catalog offerings were a little less, a development attributed to the Hiroshima catalog's less product offerings compared to the catalog it plans to send to the metropolitan area of Tokyo, Japan.
User Contributions:
Comment about this article or add new information about this topic:
Article Abstract:
Virtual Technology Corp, a Minneapolis, MN-based Internet and catalog marketer, plans to embark on a direct response television campaign touting its bargain-priced computers and computer peripherals. The campaign, which will be simulcast over the company's Web site, aims to reach first-time computer buyers, which were not being reached by the company's Internet marketing. The campaign will consist of about 10 to 15 installments, which will be broadcast in different markets around the US.
User Contributions:
Comment about this article or add new information about this topic: