Video stream ads hit WWF site

Article Abstract:

The WWF.com site is one of the highest ranking sites on the Web in terms of serving the most video stream features to visitors monthly. It is also expected to be the main advertising vehicle on the site due to its 50 to 75 active advertisers. Approximately 10 of the advertisers are using the video stream method of advertising. Since running the video stream ads, the WWF has seen a click-through rate of 3% to 5% on the video ads.

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E-commerce site to help public radio

Article Abstract:

Radiomusicstore.com, an Internet retailer of classical music, will launch a direct mail campaign to help raise programming money for public radio stations. The site donates 15% of any purchase to the public radio stations affiliated with the site. There are currently more than 10 radio stations that have an agreement with radiomusicstore.com, which aims to have 50 to 100 stations signed on by the end of 1999.

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Campaign builds ethernet bridges

Article Abstract:

Western Multiplex. a provider of high-capacity, point-to-point fixed wireless connectivity solutions based in Sunnyvale, CA, has launched an advertising campaign in May 2001 to increase awareness of its Tsunami Wireless Ethernet Bridges. The print ads will appear in information technology trade, education and health publications and will tie into its GoConnect Partner program.

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