Alight tests pieces for plus-size women

Article Abstract:

Alight.com, an online clothing retailer based in New York, NY, has completed the first phase of its three-step test direct mail campaign. The campaign involves sending postscards to women who have bought plus-size clothing through catalogs. The purpose of the postcards is to direct recepients to Alight.com's Web site. The company's main goal for the campaign is turn the site into a portal and electronic commerce destination for plus-size women.

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Twelve Horses rounds up its first mail campaign

Article Abstract:

Catalog literature deployment Twelve Horses is about to complete its first major marketing campaign which will include the design of mail pieces with five text versions. Twelve Horses converts text that a company intends to send its customers or employees in the form of brochures or letters and transform it to an electronic message that can be dissiminated at lower cost. The program's main product is the MessageMaker tool.

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Sporting goods DMer targets schools

Article Abstract:

Sporting goods and equipment direct marketer Sport Supply Group of Dallas, TX, has launched its Jungle Bug Play Works catalog in Jan 1999. The company delivered 300,000 copies of its new catalog to various institutions across the US such as state and city park organizations and schools. The Jungle Book catalog offers seven stock units that can be ordered without being customized including jungle gyms and components.

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