Trust measures response in 50-plus market, DMCNY speaker says

Article Abstract:

According to Jeff Bergen, vice president of the Hartford Customer Service Group at a conference, held by Direct Marketing Club of New York, custom management and building trust yields rates and sales only by understanding the needs of 50-plus consumers.

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Deadline passes with no successor found for Wientzen at the DMA

Article Abstract:

The Direct Marketing Association (DMA) extended its search for a successor to president/CEO H. Robert Weintzen beyond the July 1 2004 deadline. Weintzen would continue his existing role until DMA finds a suitable candidate.

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Greco takes over helm from Wientzen at DMA

Article Abstract:

John A. Greco Jr., is taking over as the president / c hief e xecutive of ficer of the Direct Marketing Association. He succeeds H. Robert Wientzen.

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