Article Abstract:
TriStar Products has introduced and will start advertising for its new Internet venture called TVInventions.com. The site offers the company's direct response products, including the Egg Wave and Magic Bowls through a co-branded 800web environment. The 800webmail platform aggregates As Seen On TV products from its affiliates, namely Internet, DRTV, broadcasters and cable firms, into one site referred to as 800webmall.com. Each affiliate site is co-branded with the affiliate's and 800webmall's logos.
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Article Abstract:
Roland Garros Productions plans to transform its products into a Web-based brand and will start online sales by the spring of 2000. The company is the merchandising arm of the French Tennis Federation and sells tennis equipment and sportswear through mail and in retail stores. The Roland Garros label is currently found on 800 products, mostly tennis apparel and accessories. Its online sales have risen from 20 orders in 1996 to 1,800 in 1999, with orders averaging 450 francs.
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Article Abstract:
Courtenay Communications unveiled two new Web sites for its DM News and iMarketing News publications. The DMNews.com and iMarketingNews.com sites feature daily news covering the direct marketing and electronic marketing fields, supplemented by expert columns, special reports and opinion articles. DMNews.com also features an Online List Directory of direct-mail lists while iMarketingNews.com has an online directory of Web sites, Web site networks and opt-in e-mail lists.
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