The top five pain-points web analytics today

Article Abstract:

The problems that will arise in wrong understanding and usage of web analytics in Internet marketing are discussed.

author: Stene, Jim
Management dynamics, Analysis, Management, Company business management, Database searching, Online searching, Internet marketing

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Analytics lets Wine.com celebrate the holidays

Article Abstract:

The successful usage of web analytics by wine manufacturer Wine.com to increase their online sales is discussed.

author: Belkin, Matt
Computer and Data Processing Services, Computer services industry, Information technology services industry, Technology application, Wine.com Inc.

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Re-marketing through site analytics

Article Abstract:

The usage web analytic tools for launching re-marketing stratagies are discussed

author: Malone, Brian
Strategy & planning, Market Targeting & Approach, Planning, Market strategy, Company business planning

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subjects list: Methods, United States, Marketing research, Market research
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