Waxdigital embarks on BTB campaign

Article Abstract:

New York, NY-based electronic-solutions provider Waxdigital will launch a business-to-business direct marketing campaign targeting medium- to large- size corporations. The first 1,500 of its 5,000 direct mail pieces will be sent out during the second week of Apr 2000, while the remaining pieces will be mailed throughout the rest of April and into May. The company expects a 10% to 12% response rate with the mailing.

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eXstatic's BTB campaign targets BTC firms

Article Abstract:

eXstatic Software of Seattle, WA, has completed its initial major direct mail campaign for its Xchange Dialogue Free Messaging product. The business-to-business effort is aimed at medium- to large-size online firms as well as conventional firms that have a strong Internet presence. eXstatic, a unit of Xchange Inc, started the business-to-business campaign as a means of getting the companies to visit the Web site or to seek additional information from the software maker's sales representatives.

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Tech firm hopes mail drop gets phone ringing again

Article Abstract:

Web site and software testing services company Testware (Piscataway, NJ) expects to see a boost in sales through its first direct marketing campaign.

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