Snorenz marketers to settle FTC charges

Article Abstract:

The two companies behind the Snorenz direct-response TV campaign have agreed to settle the Federal Trade Commission's charges that they did not adequately substantiate claims about the efficacy of the product. Med Gen, which manufactured the snore-treatment spray, and Vantage International, which developed the TV infomercial, failed to prove claims that Snorenz is an effective treatment for snoring and sleep apnea. Both companies will include a warning that Snorenz has not been proven to be effective against snoring and sleep apnea.

Pharmaceutical Preparation Manufacturing, Media Representatives, Proprietary Preparations, Direct Response TV Advertising, Proprietary drugs, Infomercials, Vantage International LLC

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FTC drops investigation of DoubleClick

Article Abstract:

The Federal Trade Commission announced in mid-Jan 2001 its decision to end the investigation into DoubleClick Inc's data practices. The agency ended the probe as it appears that DoubleClick never used or disclosed consumers' personnaly identifiable information for purposes other than those disclosed in its privacy policy. However, the company has to agree to modify its privacy policy to include disclosure of its use of Web bugs, creation of an opt-out for cookies and clarification of its Internet address finder e-mail practices.

Advertising and Related Services, Advertising

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Judge: TCPA covers station's messages

Article Abstract:

A municipal judge in Charleston, South Carolina, has ruled that pre- recorded messages sent via telephone to answering machines to promote a radio station are covered by the federal Telephone Consumer Protection Act of 1991. The ruling arose from a case filed by a Charleston resident who received such a message from LM Communications-owned city station 98 Rock. A consumer privacy activist noted that the law is designed precisely to prevent such unsolicited advertising messages.

Radio Stations

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subjects list: United States
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