Article Abstract:
Acxiom Corp., a subsidiary of Greenwich, CT-based Direct Media Inc. (DMI), has finally unveiled its list of 250,000 e-mail addresses compiled through a catalog-request service catalog Catalog Link. The company states that the Catalog Link list, available at www.cataloglink.com, is similar to conventional marketing response lists as it includes only people who are interested in shopping and catalogs. DMI earlier planned an April debut of the list but it reportedly took longer than anticipated to prepare the list for mailing. A charge of $150 per thousand names is imposed. The list will be managed by DMI's E-Mail Campaign Management service.
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Priceline. com is slated to launch a name-your-terms mortgages in fall 1998 designed to enable consumers to name a price and let an airline or lender decide whether to accept it. The online auto and airline-ticket broker planned the service through an agreement with Charlotte, NC-based Lending Tree Inc. Priceline.com was founded in April 1998 as a way airlines could market excess capacity near the flight date without cannibalization of business-travel revenue. Priceline.com could also allow home mortgage seekers to name their preferred interest rates and other details, then Lending Tree will work to find a lender wanting to meet the terms.
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Comet Systems, an Internet start-up company, has introduced a new product called the Comet Cursor, which allows Web publishers to transform computer cursors from the standard pointer into anything they want. A number of companies have already licensed the product, which allows them to present more product information and other highlights to visitors of their Web sites. Comet Systems President Jamie Rosen said he is negotiating to license Comet Cursor to firms that design and serve banners such as Double Click.
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