NCR, MatchLogic to launch joint effort

Article Abstract:

NCR Corp of Dayton, OH, and MatchLogic, the online advertising unit of Excite@Home, has entered an $8-million deal for joint product development and marketing. The deal, which will take effect in the 2nd qtr of 2000, will combine data warehousing vendor NCR's Teradata database with MatchLogic's e-mail click-stream and ad serving capability. The result will be the integration of self-reported customer data from e-mail and other information sources with customer response data.

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MatchLogic introduces CRM upgrade

Article Abstract:

Westminster, CO-based MatchLogic Inc, an interactive marketing solutions company, has upgraded its flagship customer relationship marketing application, eVista. EVista 3.0 provides companies with the ability to better manage their customer interactions with enhanced e-mail delivery capabilities and a dynamic content editor. The product enables marketers to analyze customer data and create sohisticated offline and online campaigns with ease.

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Segmentation Campaign Shapes Up As Success for Fitness Club

Article Abstract:

Fitness Management Systems in Massachusetts hired Red Hot Marketing (Atlanta) to change its direct marketing campaign to tailor to people most likely to use health clubs. The result has been an increase in customers.

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