Sears wishes big on its integrated holiday campaign

Article Abstract:

Sears, Roebuck and Co. has launched new marketing campaign for tapping lucrative holiday market. The campaign includes direct and e-mail marketing.

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Cyber Monday breaks online record

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The reasons for the rise in the sales of Cyber Monday are discussed. The earnings grew by 42 percent as compared to the previous year.

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Sears Canada stretches loyalty program

Article Abstract:

A focus on new customer loyalty program launched by Sears Canada is presented.

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