ResponseLogic picks up profiling solution

Article Abstract:

ResponseLogic of New York, NY, has partnered with Naviant of Newtown Square, PA, to provide its clients an anonymous profiling solution for improved targeting online. The relationship allowed the integration of Naviant's permission-based Consumer Demographic Identification Tagging with ResponseLogic's ADAPTe Technology Suite that will enable clients to optimize real-time personalization on their e-commerce sites.

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CrossWorlds debuts online, print effort

Article Abstract:

CrossWorlds Software of Burlingame, CA, has launched a worldwide campaign in may 2001 to promote its integration software. The company's advertisements will appear on sites such as BusinessWeek Online, Forbes.com and ZDnet. Ads will also appear in national business magazines and technology media worldwide, including BusinessWeek E.biz, CIO, Computer Weekly in the UK, eAI Journal, Information Week and Line56.

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SAS to integrate Merant technology

Article Abstract:

SAS Institute of Cary, NC, entered an agreement with Merant of Rockville, MD, to integrate its data warehousing solution with the latter's data access technology called DataDirect. The integration of thse two technologies will provide an easier way for users of UNIX-based SAS data- warehousing solutions to access and process data stored in Microsoft SQL Server databases.

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